A local manufacturing toolholding company, Parlec Inc. out of Fairport, NY, split their tool measurement machine division off and became Omega TMM. Our team at BZDesign worked with top management and helped develop the entire brand. This included the website, catalogs, branding, social media, video, as well as a new product lineup. I helped redesign the machines to bring them up-to-date and create an image of a high-end brand. I worked closely with the engineers and gave feedback throughout the development process.